TERRAMAR | Apparel Package Design and Branding

When the well-known outdoor apparel company Terramar came to us in need of revitalizing the brand image of their baselayer products to separate themselves from the competition, we were overjoyed! 

Committed to Terramar’s success we overhauled the design of the entire line! 25 of Terramar’s baselayer packages (men, women, kids, and Thermasilk). Our objective: invigorate the audiences interest in the product line while re-establishing the Apparel Package Design and brand’s positon in the crowded outdoor clothing market. 

This project was extremely comprehensive and required us to not only do all the design work but also to manage the project and produce all the mechanicals for production.

At the end of the day, we played an intrinsic part in this brand’s new identity. Terramar’s overall brand slogan, by the way, is “Engineered by scientists and designed by gear heads.” Ain’t that the truth!

PerkUp Marketing and Creative. Package Design in Westchester, NY.

Logo Design, Apparel Package Design, Brand Strategy, Brochure Design, Packaging System Development, Production, Copywriting


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