Brand Indentity and Marketing Collateral.

Karla Booth is a local business women and entrepreneur who is a teacher of the Alexander Technique in Westchester and NYC.  Karla is very passionate about what she does and has been teaching the technique for over 20 years.  Karla felt it was time to brand herself to better represent her business.  We were hired to design Karla’s logo and extend the brand imagery to her business cards, brochure and website.


Logo Design, Small Business Branding, Website Design and Development, Tag Line Development, Marketing Collateral


Financial advisor Judy Tengler based in Cleveland, Ohio, had a calling:   create a company to help women manage their money in times of crisis.  She gave her company a dynamic name—Empowering Women Financial Services (EWFS)—and asked Red Ski Creative to help her develop the brand from scratch. 

While Judy had a fresh concept, she needed to find her own visual voice in a very competitive financial industry. We helped her strategize her company’s message and whittled it down to the idea that while life can be overwhelming, one’s finances shouldn’t be. In other words, because most women in transition feel overwhelmed and don’t know where to start or how to plan, Judy saw a need to establish Empowering Women Financial Services.

We  got to work designing a logo to reflect Judy’s mission of helping women plan and thrive independently for a solid financial future. This image needed to be feminine but with a powerful stance.  In the end, we devised one design that conjures two  images:  a butterfly (signaling metamorphosis) and a figure with its arms raised in fists of strength—strong but delicate. 

Besides carrying out brand strategy and creating the logo, RSC designed the  brochure and business cards for Empowering Women Financial Services.

EWFS allows women to “take a deep breath” and know that everything will be OK. At RSC, we are down with this concept and try to help our clients do the same!


Logo Design, Brand Strategy, Marketing collateral, Brochure Design, Copywriting



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