Terramar Performance Underwear

When Terramar Sports approached Red Ski Creative to re-brand their men’s line of performance underwear-it took everything we had to contain our excitement. We put on our “super charged creative knickers” (or big girl underpants)  and embarked on developing a totally fresh and exciting package design system for Terramar.

For this dream job, we needed to go beyond designing an aesthetically appealing package and create a design that communicated the strength of Terramar as leaders in base layer technology. In such a competitive and crowded retail market space, we knew image was everything and that the graphics had to be very powerful and eye catching. Since emotions drive consumer decisions and feelings about a product, we embarked on designing a package that screamed confidence and strength using a strong visual that the consumer could aspire too.

The final result of the comprehensive packaging project was an entirely new and bold package design that allowed Terramar to better position themselves in this segment of performance base layers.

SERVICES RENDERED

Package Design, Logo Design, Tag Line, Brand Strategy and Research, Production